While, according to the World Health Organization, no adverse health effects of radio-frequency (RF) electromagnetic fields (EMFs) have been established to date, EMF exposure from wireless communication networks is nonetheless often cited as a major cause of public concern and is frequently given considerable media coverage. This article presents the results of a new survey on RF-EMF exposure risk perception together with a comprehensive overview of the EMF footprint of existing and emerging networks. On the basis of these findings, we then put forward the rationale for EMF-aware networking. Subsequently, we highlight the gaps in existing systems, which impede EMF-aware networking, and outline the key concepts of the recently launched European Union (EU) Seventh Framework Programme (FP7) Integrated Project Low-EMF Exposure Future Networks (LEXNET): a new, all-encompassing, population-based metric of exposure and ways it can be used for low-EMF, quality of service (QoS)-aware network optimization.